Without sounding too worky, some of the best interaction experiences you can create involve a little bit of.... magic...
Here's a couple of examples of when the mystery and the hunt are all part of the fun:
geocaching looks dull, but in fact its a means of making people explore, and showing them new and interesting things, by means of a GPS enabled treasure hunt. This results in lots of outward bound fun
book crossing is a great big book club. The only snag is, before you can read it, you've got to find it. Books are deposited in different hiding places around the world, so that folks can find them, read them, and then hide them away again.
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